Double Your Profits By Packaging! 
© 2000 Gauher Chaudhry, All Rights Reserved. 


I was driving early in the morning the other day and I was feeling kind of hungry because 
I had skipped breakfast. One of the most popular places to grab a quick breakfast snack 
is McDonalds of course! They had a special deal on at the time, which was if you buy a 
small drink and hash browns, you would get an Egg McMuffin for only 89 cents. Looking 
at the regular price of an Egg McMuffin up here in Canada is about $1.99. I figured by 
paying an extra buck more I could get all three items. What did McDonalds just do to me? 
They made me an offer I could not refuse. 


The above is a prime example of packaging products or services together to increase the 
average value of each sale. You see it everywhere. Fast food combos, discounts if you 
purchase a higher volume or even "Buy two and get one free" deals. These marketers have 
found a way to get more money out of your pocket. 


Now sit back on your computer chair and think about all the products and services that 
you offer. Which products could be packaged with other products? Which services could be 
packaged with which services? What products could be packaged with which services? Using 
these methods could dramatically increase the average sale that you do with your customers. 


Look at gas stations! They offer three different types of fuels so that they can cater 
to different individuals. The young yupee might want only supreme gas in his BMW, while 
Jimmy the teenager might only stick the regular type of gas in his aging Ford Pinto. The 
point I am trying to make is that you can your create different packages for your customers? 


For example, we here at Cool Cash have three different types of advertising packages for 
our customers. Take a look at http://www.freecoolcash.com/adpackage.html and see for yourself. 
We have created a Gold, Silver and Bronze package of advertising and we have given the 
customer a choice of what they want to purchase. This is an incredible marketing method! 


Statistics show that the majority of customers will usually choose the middle option (i.e. 
Silver package in this example), even if they have budgeted for the basic package. But by 
making the offers more attractive from the basic package, you have convinced your customer 
to spend more money with you, thus increased or potentially doubled your profits! 


Of course, at the same time you have added value to your customer and convinced your customer 
that it makes more sense to spend more money with your company. Let me show you an example of 
packing products with services. Whenever anyone purchases a classified ad in Cool Cash ezine, 
we offer to critique the ad that they submitted for free. We increased our average price to 
compensate for this service, but advertisers love it! 

Why? 

Because a sloppy classified is the difference between a good response and no response. People 
will pay for extra value! 


Another prime example is our ad specials that we run every month! If you look at 

<http://www.freecoolcash.com/adspecial.html> 

we have created a super advertising package which offers a variety of advertising such as ezine 
advertising, banner advertising and web page advertising. We have once again also included the 
services of critiquing the customers ad. Normally this package alone would cost the advertiser 
quite a bit of money, but we can easily reduce the price to make the customer an offer they 
can't refuse! 


You should sit back and think about what offers you could come up with in regards to your 
products or services.  Start packaging them and selling them at a lower price compared to 
if the customer had purchased them separately and watch your sales increase! 


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 
Gauher Chaudhry is editor of Cool Cash Ezine.  You can subscribe by sending an email to 
subscribe@freecoolcash.com with "sub-art" in the subject. 


Join Gauher's two-tier affiliate program by promoting his latest book "EZ Money With Ezines."  
Gauher teaches individuals how to make thousands of dollars in the ezine publishing business!  
http://www.ezmoneywithezines.com 
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~